Alex Lieberman’s recent post is a perfect example of how board members can effectively advocate for the nonprofits they serve. Alex is the co-founder of Morning Brew, a media company he sold for $75 Million when he was just 27 years old. Here’s why his post works so well:
- Right Platform, Right Strategy – He’s not just posting about a nonprofit; he’s using LinkedIn, where the algorithm rewards professional growth and leadership. Serving on a board is a powerful career move, and Alex leverages his content creation skills as the founder of Morning Brew to highlight that. (Sure, the post would work elsewhere, but the platform fit is strongest here.)
- Authenticity Over Polish – There’s no overly scripted messaging—just a real, unfiltered reflection. People don’t connect with perfection; they connect with people.
- Personal Storytelling – He shares his journey, and when leaders open up like that, it invites others to lean in.
- A Compelling ‘Why’ – He didn’t just “join a board”—he explained why, making the decision feel meaningful and intentional.
- Clear Next Steps – He doesn’t just inspire; he equips people to take action.
- Donation & Non-Donation Options – Smart move. Not everyone can give money, but everyone can engage. Providing multiple ways to get involved makes it more likely that his audience will take action.
Well done, Alex. Nonprofits need more board members leading like this—online and off.
Your organization may not have the founder of a multi-million dollar media company on the board, but everyone has more influence than they might expect. Feel free to share this playbook with your board of directors as an example of how they can effectively advocate for your mission.
