In my career cultivating $100k+ and $1m+ supporters for nonprofits, I’ve learned this framework from Tim Gunsolley about how to steward time well as a fundraiser.
The 4 quadrants for fundraisers
- There are people who are High Wealth, High Interest
- There are people who are High Wealth, Low Interest
- There are people who are Low Wealth, High Interest
- There are people who are Low Wealth, Low Interest
Image courtesy of Elevation Growth Partners
Embracing our limitations as fundraisers
As fundraisers:
- Our responsibility isn’t just to call people who are EXCITED to hear from us.
- Our responsibility isn’t just to call the people we LIKE the most.
- Our responsibility isn’t even just to call those who LOVE the mission.
As a fundraising professional, you and I must be realistic about the limits that are placed on our time and choose to invest time well within those limits.
You can read more about the 4 Quadrants (along with some other 10x strategies) in the February Fundraising Essay: “Embrace Your Limits.”
Simplify your fundraising
If you’d like to explore growing your fundraising and marketing results, begin by establishing a plan to effectively raise more money for your nonprofit organization. Have questions? Reach out on LinkedIn or send me an email.
