Create and implement a strategic fundraising plan with ease
Fundraising is more than the art of asking for money
Sure, fundraising helps pay salaries, operate outreach programs, and advance your mission. Unfortunately, fundraising often feels like a practical necessity. It’s the thing you need to get back to the actual work you’re called to do.
While it’s true that every organization has to find a way to keep the lights on—the practice of fundraising extends way beyond asking for money or covering costs. Fundraising at its core is an act of service on behalf of your donors. It’s an invitation to make a difference and help them transform right alongside the people and communities you help.
“They offer an effective, integrated approach to marketing and fundraising: logistics, messaging, design, and more.”
-Jean Johnson, Five Stones Global
Two nonprofit strategists in your corner
Meet Jon
Ever felt stuck “doing what we’ve always done” and hoping for fundraising results?
When I was hired at 21 as the Director of Development of a $1M nonprofit, I found myself dropped into this environment.
I was worried that if we didn’t see growth, the mission would be in trouble…
Now, Evan and I help nonprofits and ministries unlock growth through fundraising strategy and coaching that combines the power of clear messaging with insightful data and planning.
Named to the America’s Top 25 Fundraising Experts List for 2023
Meet Evan
For the last fifteen years, I have served businesses, nonprofits, and the leaders who guide them.
Today, I have the privilege of serving nonprofits with clear marketing that supports your mission as a StoryBrand Certified Guide.
Your audience is counting on you to be a trusted partner they can rely on to make a difference. Jon and I believe your marketing and fundraising efforts should exist to support that mission.
Hear what we have to say about nonprofits and fundraising on these podcast episodes
Your guide to greater giving and generosity
Nonprofits that trust us to further the work they believe in
90k+ raised during an end-of-year appeal campaign
We helped a grassroots nonprofit in Georgia with a modest donor list raise over $90k during their end of year holiday campaign. This plan can help you see the same kind of results.
Fundraising campaign fuels their 2 largest donations
We worked with a faith-based counseling center in Portland to create the strategy for an end-of-year matching campaign. This campaign resulted in the two largest-ever gifts to the organization and doubling the number of gifts in December year over year.
3 fundraising plans designed with your organization in mind
The Strategic Fundraising Plan Kit
Perfect for nonprofit leaders with limited budgets who need the plan to build out and then execute
A ready-made strategic fundraising plan template with prompts to guide you and resources to help you solidify your ideal donor, audit current marketing and fundraising activities, and build an effective communications plan.
With this template you will:
● Raise more money from your ideal donors
● Identify which of your efforts really make a difference in fundraising
● Easily create a plan you can follow
$195
“I completed the plan last month and reviewed it with my board during a meeting earlier this week. We were all really impressed with how thorough and interactive the template was. It has been nice to consolidate everything in one place! We’ve added it as a standing item on our board meeting agendas going forward so we can keep the plan in front of us and make sure we’re putting it into practice.”
— Jessica Miller, Fostering Faith
The Strategic Fundraising Plan Kit + Coaching
Perfect for nonprofit leaders who need the plan along with the assurance that everything is built to meet their needs
The entire ready-made kit above along with 3 coaching calls to ensure your questions are answered and you’re doing it right. Your fundraising questions deserve qualified answers.
Bonus: Donor Welcome Email Series
Utilize this proven email sequence to draw new donors closer to your mission and inspire them to give again.
$1595
The Complete Strategic Fundraising Plan Package
Perfect for nonprofit leaders who want a collaborative engagement where we do the heavy lifting to create a custom plan you can easily implement
We curate a custom, strategic fundraising plan for your organization that includes:
- A kick off strategic session to identify your most important fundraising priorities
- An in-depth audit of all your current marketing and fundraising efforts to assess performance complete with observations, conclusions, and recommendations
- A comprehensive donor profile
- A personalized communications plan
- A custom case for support
- Budget breakdown
- Personalized action plans for you and your team to execute
- Curated collection of our favorite fundraising resources
- Ready-made templates (after donation email flows, welcome email series, how to ask for testimonials, response device, communications calendar, and more)
- Brand Message Workshop to implement a clear message that resonates with each of your audiences
- A strategic implementation session to unpack how to capitalize on your fundraising priorities
- A follow up call to check in and re-align goals based on current results
$8795
Frequently asked questions
You’ve got questions? We’ve got answers.
Why are there 3 plan options?
Great question! Every nonprofit is unique. From your budget, to programming, and everything in between, we offer these 3 options so that you can select from several done-with-you and done-for-you approaches.
How do I know which option is right for me and my nonprofit?
What kind of results can I reasonably expect from a strategic fundraising plan like this?
Is there any scenario where this fundraising plan isn’t right for my nonprofit?
Summit Ministries Case Study
See how this nonprofit exceeded their fundraising goals by by $1.25M and grew their active donor base by 25%.